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Sunday, 6 December 2009
Typographical ads
Out of all the media that brands use to advertise, I always had a soft corner for the print medium. It just requires more brilliance and lateral thinking to grab and then hold the reader's attention long enough to get across a message in one page. Also, it gives the reader their own time to connect with the ad in the way they want to or dont want to. And this creates a much bigger impact than a television ad. Traditionally, print ads have been about the headline, the sub-headline and the body copy, with a picture in it. But, the ads that grab attention fastest are the ones with bold typography. Once, you have the attention, it is the job of the creative to hold and get the message across. Below are a few ads which have done this brilliantly. You really should see all of these awesome typographical ads.
Everything is Amazing & still Nobody is Happy
via youtube.com
This is one of the funniest videos I have seen in a loooong time!
Saturday, 5 December 2009
World Cup Draw
So finally the draw for the Fifa World Cup 2010 in South Africa has been declared. It was quite a ceremony hosted by the South African Charlize Theron.
The draw is quite exciting and I must say that most of the groups are unpredictable with this being a home tournament for the African teams. Group G is going to be the 'Group of Death' this time around, with Brazil, Portugal, Ivory Coast and the unknown North Korea.France meanwhile would be feeling quite lucky to have been drafted in Group A! I am looking for my favorites Spain and defending champions Italy who have got relatively easy groups.So onto June 2010!World Cup Draw
So finally the draw for the Fifa World Cup 2010 in South Africa has been declared. It was quite a ceremony hosted by the South African Charlize Theron.
The draw is quite exciting and I must say that most of the groups are unpredictable with this being a home tournament for the African teams. Group G is going to be the 'Group of Death' this time around, with Brazil, Portugal, Ivory Coast and the unknown North Korea.France meanwhile would be feeling quite lucky to have been drafted in Group A! I am looking for my favorites Spain and defending champions Italy who have got relatively easy groups.So onto June 2010!Wednesday, 2 December 2009
Talking of ambient advertising
Got these pictures in a mail from my friend Shrenik. This is one of THE most creative campaigns I have seen. I dont think one needs to say much beyond that.Enjoy!
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