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via youtube.com
Awwwwwwww! :'-)
Showing posts with label videos. Show all posts
Showing posts with label videos. Show all posts
Monday, 31 October 2011
Sunday, 2 October 2011
Tuesday, 22 March 2011
Friday, 24 December 2010
Absolutely Delicious Football!
via youtube.com
Sigh!
Ok, I agree this is not the best you might have seen, but you have to see how Madrid has been playing this entire half-season to know what I am talking about.
Hala Madrid!
Monday, 1 November 2010
Saturday, 31 July 2010
Inception + Up! trailers mashup
via youtube.com
The credit to the link AND the line below goes to my friend Aviraj Saluja.
Holy mother of EPICNESS!!
Monday, 4 January 2010
Real Madrid's best goals this season in Champions League
via youtube.com
This is what you get when you have the best midfield in the world!
Sheer brilliance!
Sunday, 3 January 2010
Tuesday, 20 October 2009
Marketing the Porsche Panamera
So what if you are one of the iconic brands of all time having produced products that have become objects of craving and all of a sudden you make something that seems quite hard to sell.
Now imagine this brand to be Porsche. Yup, even they can come out with a stinker of a car which is not exactly a dream to sell. The car I am talking about is the Porsche Panamera. It is by far the ugliest looking sports car I have ever seen! And it will take a considerable amount of booze for any designer to beat that in the ugly scale in the future.
So what does Porsche do? They turn to the marketing department and plead! The marketing department then try to figure out a way to make people feel that the Panamera IS actually a Porsche and it has been made the way it is, for a reason. So in comes its positioning as the first thoroughbred four-seater sports car.
The next step is to drill this positioning statement - Four, uncompromised - into the customer's head. And for this purpose, they have come out with an absolutely brilliant creative!
What do you have as your resource if you are Porsche? What will convince the customer about this being a Porsche? Maybe showing a FEW of the older path-breaking Porshces will do the trick? Just to be on the safer side, lets say, we show ALL of the 50 Porsche models ever made - together! Sounds great!
So off they went and gathered around every Porsche they could find and made something like a teaser first.
So it sounds and looks quite exciting, the prospect of seeing the finished product. Before you go ahead and see the finished ad below, I want you to think about the problem Porsche is facing marketing this ugly car again. You know they are serious when they are putting the weight and reputation of no less than 50 cars behind just one new car. They are pretty desperate!
The concept of the family tree is quite brilliant and so is the execution. However they could have done without the gimmicky CG animation. At times the ad looks like a computer game. But overall a good strategy to market what seems like an adopted child as one of their own.
Tell me what you think!
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