Mi tercer blog!

That means My third blog.

And there is a good reason why it is in espanyol. This blog is about football and Real Mardid, which is a spanish club and hence the spanish title.

So let me see how updated I can keep this one :)

P.S. Given that not many of my acquaintances are fans of Real Madrid ( and I know this because I am a fan for almost ten years now), I will try and put general footie news here as well. Assuming some of you actually read this.

Posted via web from Real Madrid

Enlightenment

I have realised

1. 90% of people don't work unless told to
2. People generally don't care about anything but themselves
3. Responsibilty is something that everyone is SCARED of
4. People will never own up to their own mistakes
5. There are two kinds of people - those who will be more careful about their own stuff than the stuff they borrow and those who take more care of borrowed stuff than their own stuff
6. People generally have a bad attitude
7. Everyone who thinks they are better than others are generally not
8. Everyone who thinks everyone else is better than them is also generally wrong
9. Not everyone wants to chart a path for others to follow (Why would anyone not want to do this?)
10. I think too much about all this

Posted via web from Aditya's Blog

Johnnie Walker short film about its branding

via reflectionof.me

A brilliant one shot film on the Keep Walking idea. As good as a 6 minute case study on branding.

Posted via web from Aditya's Blog

Airtel Vs Vodafone 2

I had posted earlier about the Airtel ads and how they are similar to the Vodafone ads.

I have seen a few more from the Airtel campaign, and I have to say, I don't get it! Why would Airtel risk doing something like this?

The ads look similar to Vodafone, they don't look anything like the other Airtel ads, and the most noticable thing in Airtel ads - the music - does not come in until the last 5 seconds! So, how is it helping the ads stay in the viewer's mind?

Usually, an ad can be associated with a particular brand, if there is the usual peculiarity. Like the music in case of the telecom ads. All of them a peculiar music of their own which have become popular in their own right. However, Airtel (which incidentally has the most popular of these, thanks to A R Rehman), is just ruining it. The least they could have done was flashed the Airtel logo at the beginning itself. Most brands like to keep the viewer guessing about the brand, but in most of these cases they get it wrong. They would be better off by showing the brand earlier on and showing it a couple of more times by the end. Especially in this case where people are confusing it to be a competitor's ad!

Come on Airtel! You can do better!

Posted via web from Aditya's Blog

And so the Marathon begins...

I have registered for the Standard Chartered Mumbai Marathon 2010 and successfully begun training today.

I trained with my Jai Hind friend Mohit Saxena and we jogged close to 1.5 KM today and walked 1.5 KM. So on the first day, we have reached half the dream run :P

Hopefully I will be able to reach somewhere with this. I have to keep this up and convert this into a more complete and longer run. Also, have to take care of my diet to build up the stamina I will need from now on!

Too much to take care of while doing an MBA! Any suggestions and tips?

Posted via email from Aditya's Blog