It has been a year since my favorite person left us
It has been a year since.....
This is one of the most well made car commercials I have seen in recent times. I love the way it is attacking all the marquee and established manufacturers at the same time. This ad is made for the US market where Audi appears to be the underdog; and everyone loves the underdog.
Audi is trying to position itself as the rebel which offers all the choices that their competitors are offering under one brand and without the stereotype. It basically is telling people that you are doing nothing but conforming to stereotypes if you drive the other cars; and this would reflect directly in the statement you are trying to make about yourself. As I said in my last post, it is all about making a statement.
This commercial is an excellent example of how one can throw an open challenge to the established players in a cluttered market and try to change the thinking of the consumers to force them to choose your brand.
Finally, I love the way the R8 pulls up in the street for the kid to drool at. I just wish it was not silver! ;)
Series #1;Vol #1
Zuk and his pal Zak are sitting on a branch of a tree and chatting.
Zuk: “Once an egg.. always an egg... well not literally.. because an egg was once a zygote and, if lucky, would once be chicken, and if more lucky, would be egg-curry!!
My point is that people seldom change.. or atleast we tend to think so. I don’t remember the last time I changed my first impression about someone. The irony here is that there can only be one first impression while it is the most lasting one!!”
Zak: And there goes a flop one!! When would you learn to make funny jokes?
Zuk: I am trying to draw a hypothesis here…
Zak: Oh well.. I still remember your last one on boys and their temptation to all harmful things..
Zuk: Yeah mate.. I was damn sure right.. boys seem to get most tempted to things that harm them like smoke, alcohol, rash driving, physical fights, etc
Zak: Bang on man! That explains why they are most tempted to girls !! :P
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About the author: Sana Khan is an MBA (Finance) student at SIMSR and a dear friend. A thorough professional and intellectual person, her style of writing is absolutely entertaining. This post is a part of a series that she has planned for the character Zuk. You can read more about it here.
This is the Google ad which was screened during the 2010 Super Bowl. To the uninitiated, Super Bowl has long been the event that everyone looks forward to not only for the 'Football' but also for the awesome commercials showcased during the quarter breaks.
Some of the best and most extravagant commercials have been launched during the Super Bowl. I really like this one by Google.
What do you think? Do they need to spend so much (the most expensive ad slots in the world) to advertise their search engine?