Posts
Saturday 26 February, 2011
Saturday 12 February, 2011
Social Media Marketing
I really do feel bad about not blogging enough!
Now that I have got that out of the way, let me move on to the topic at hand.
I do know that the title of this post sounds quite dreary, but I really could not think of any other, it really has been very long since I have blogged. Moving on, we all know what SMM means. It is because of SMM that you are currently reading my post (well most of you atleast), so I shall refrain from explaing and just point you to a link, just in case, and move on.
I am not really the most active person on Twitter, but I am an active follower. In short, I use it more for reading than for writing. I do love the concept of SMM and think it is extremely powerful. A couple of days back, my friend @Achint alerted his 500 odd followers about an ongoing conversation on Twitter. The think you should know about Achint is that apart from being my friend, he is also a founder member of the Social Media Club - Mumbai (SMC). So he does know a thing or two about SMM. Anyway, the conversation was truly interesting and showed how powerful SMM is and the fact that Indian brands are catching up!
This is how it all began - Mr. X wanted buy a TV and asked all his friends on twitter for suggestions on where he should buy it from. He got a few replies from his friends pointing him to a Vijay Sales as you can see below. An hour later he got tweeted by Just Dial asking him if he wants to know his way to the nearest Vijay Sales Store!
That was quite nice! But it did not end there. It seems Vijay Sales has a twitter handle too and do their own ORM. Detecting that people have been talking about it, they dived right in as you can see below.
Now, this was awesome! They tried to help him find a brand and model, but not once did they tell him to come to the store. Polite, friendly and cool. The conversation went on for a little while more and ended with 'thank you' all around.
This ensures that Mr. X will not go anywhere but Vijay Sales. Atleast I would not go anywhere else.
If you have experienced something similar and would like to share please do leave your comments.
I would surely be posting more frequently on SMM from now on. It is a topic that deeply interests me and I really do believe that it is the future of all things.
If you are interested in SMM please do join the SMC where Achint and others are going to talk more in detail regarding this example and more.
Countdown to the Indian GP!
It has really been ages since I have posted on this blog of mine. It is about the Indian GP and I haven't really found a lot of time to keep posting updates over here. I will now try to cram in as much as possible. So here goes.
- We will surely have one Indian driver in an F1 car at the Indian GP - Narain Karthikeyan. Atleast as of now, considering how things went for Karun last year
- Force India is looking really good and Vijay Mallya's dream of getting a Podium Place at the inaugural Indian GP is not far fetched at all. In fact, we would be disappointed
- The construction at the Jaypee International Circuit has been going on with full steam. Below are some pictures of the same. I am just crossing my fingers that it doesn't join Eden Gardens and the Commonwealth Games in the Wall of Shame. But I doubt that, considering it is being taken care of by a corporate house with its eyes on profits!
- The Indian Motorsports Marshals Club has finished its exercise of collecting volunteers as Race Marshal. They have received more applications (one of which is mine) than they can do justice to and will start selection soon
- Below is also a simulated flying lap of the Circuit with a voice-over by none other than the Brand Ambassador of the Circuit - Karun Chandok. The circuit design looks really good by the way. Tilke hasn't let us down!
- Ticket sales have obviously not started yet, but fear not, the GP can hold 150,000 spectators, so you will mostly get a seat. Just make sure you do not 'forget' to buy the tickets when sales open.
I am looking forward to this more than anything else this year! :-)
Please leave your comments if you planning to attend the Indian GP :-)
Cesc to Real?
So we just got done with the winter transfer window and we are already speculating over summer transfers. Every year, every single year this happens. Every year there are rumours of big-ticket players switching loyalties. But this year seems a little different. The year after the World Cup.
Last year a lot of players got noticed in the World Cup and all of a sudden big clubs across the continent made a scrap for them. First in line were Real Madrid and Barcelona. Well, they are the two richest clubs in the world at the moment. However, there seems to be too much money going around for players who don't deserve so much for my liking. Yes, I am a Madridista, but I don't agree with the way they end up spending their money most of the times. I am sure this holds true for fans of all clubs.
We now hear that Madrid is willing to pay 60 million euros for Cesc. I mean, what is wrong with the current team? They have just lost two matches in the league! They haven't lost a single match at home! Why mess it up? They are just unfortunately in the same league as the best club in the world at the moment.
I feel that every club should have a limited number of jerseys for each position that they give out to new players. Clubs should not buy players just for the sake of buying them! Yes, Cesc maybe unhappy at Arsenal, but that doesn't mean you have to buy them! The club which NEEDS Cesc should buy him and not one that just wants him. But this will never happen. And I will keep ranting!
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