Sunday 24 January, 2010

Therefore I am

It is that time of the life again

Right now, all the 300 students of my batch are filling away Google Spreadsheets which are supposed to be our yearbooks. Trying to sum up the best they can, their experience of knowing everyone they did - one cell at a time.

This reminds me that it will soon be time to move on. It will be time to live our lives away from the people you have been meeting everyday for the last two years. And for some, living with for the last two years. 

It will soon be time when you would sub consciously choose the people you still want to be in touch with. The people who have touched your life the most in the two years and left a mark forever. No one will hate you for that. The feeling will be mutual. 

It is that time of the life again, when we will say good bye to everyone and hope that you would bump into them some day when you least expect it. So that there is the wide smile across your face when you need it the most. 

It is that time of the life again, when I wish I had interacted more with some people when I had the chance to. 

I do not mean for this to be a good bye post. There is still a lot of time for that. This is just something that crossed my mind when I was filling those cells.

Posted via email from Aditya's Blog

Tuesday 19 January, 2010

Do your job the best you can

If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, 'Here lived a great street sweeper who did his job well'.

- Martin Luther King Jr. 

Posted via email from Aditya's Blog

Sunday 17 January, 2010

I Ran

I ran in the dark.
I ran in Bandra.
I ran on The Linker.
I ran with the rising sun.
I ran in Worli.
I ran along Worli Sea Face.
I ran looking at Ducatis, Rolls Royces, Land Rovers and Jaguars.
I ran alongside Mahalaxmi Race Course.
I ran near Haji Ali.
I ran on Pali Hill.
I ran on Peddar Road.
I ran on Marine Drive.
I ran in Churchgate.
I ran in CST.

It was an experience that everyone should go through. Running on the streets of Bombay. Will not happen otherwise. Saw Bombay like I have never seen it before.

The best site for me however was watching the African contingent running in sync with each other at sprint pace while we were jogging along. It was like watching horses galloping down the road, all in matching yellow shoes. Absolutely beautiful!

Posted via email from Aditya's Blog

Saturday 16 January, 2010

Run Mumbai Run!

I finally got my running number (14330) bib from WTC today. Yes, I am still running the half marathon. Although I did not write anything in terms of updates on my preparation for race day after the first post, I have somewhat done some training in the past week and more (ya, I know it is not enough). Anyway, the bib collection counter was at WTC (Cuffe Parade) at the Get Activ Expo. I had no clue what this was going to be. 

I went there half expecting to see just a few counters handing out the bib and my goodie bag :). However, it was a whole marketing machine at work there. The Expo was an entire hall at the WTC and all the sponsors had their own stall. The bib collection stall was at the absolute corner to make sure you pass each and every stall on your way to collect your bib. The bib collection itself took a couple of minutes and then later I was directed to get my time chip verified and collect my goodie bag. I did not stop at any of the stalls as all of them were a bit crowded. There were quite a few deals on running equipment by Nike, Reebok and the event sponsor Basic.

Coming to the goodie bag. Every year SCMM gives away goodie bags to all the participants when they collect their bibs. This goodie bag contains all sorts of stuff that a health conscious or a self conscious person would require for their daily needs. This year, the goodie bag is bigger than ever with goodies worth Rs. 450! So, effectively, you can pay Rs. 300 as entry fee for the Dream Run and get goodies worth 450! I however have paid Rs. 500 for my half marathon.

This is a very nice way of giving away free samples. You as a marketer are assured that the person getting your sample is someone who can spend a minimum of Rs. 300 on what is basically a pleasure activity. In a country like India, I doubt there is a better way of distributing free samples. Also, you are assured that a minimum of at least 75% of the participants are those who care about their health. The target is acquired. Apparently, Marico and HUL have spent around Rs. 14 and Rs. 27 lakh each with Piramal Healthcare spending a massive Rs. 50 lakhs on free samples. Only time will tell if it is really worth the money spent for the brands. My money spent however is totally worth it :)

The following are the items that I found in my goodie bag:

1 Packet of Aliva Crackers (Classic Salted) worth Rs. 12
1 Water Bottle sponsored by Kingfisher
1 Trial-pack of Sugar-Free Gold
1 30 gm trial-pack of Quaker Oats (Strawberry)
1 20 gm pack of Kuber namkeen worth Rs. 5
2 Nasal strips from Breathe Right
1 15 gm pack of Hippo chips (thai chilli) worth Rs. 5
1 20 gm pack of Bingo Mad Angles (Achaari Masti) worth Rs. 5
2 Sample sachets of Volini Gel
1 100 ml bottle of Clear Anti-dandruff shampoo worth Rs. 69
1 400 ml bottle of Minute Maid worth Rs. 20 (with a free Kitkat worth Rs. 5)
5 Mint-o Gol Mint Chew worth Rs. 2.50
1 Sunfeast Marielite worth Rs. 5
1 bar of Nature Valley's Cruncy Granola (Oats and Honey) worth Rs. 15
1 RitBite nutrition bar (Merry Berry) worth Rs. 15
1 Parachute Advansed aftershower gel worth Rs. 35
1 Lacto Calamine Classic worth Rs. 11
1 Lacto Calamine Aloe Moisturiser worth Rs. 32
1 Sample sachet of Nivea for Men Moisturiser
1 Dabur Gulabari gulab jal worth Rs. 12
1 Pack (8 capsules) of Supractive Complete energy supplements from Piramal Healthcare
1 Fridge magnet from Standard Chartered telling me to get my eyes checked
4 Information leaflets. One each from Quaker Oats, Lacto Calamine, RiteBite and Nature Valley

So, on to tomorrow when I attempt to complete my 21 KMs. Yes, that is all that I am trying to do, complete it.

Posted via email from Aditya's Blog

Friday 15 January, 2010

Is this how you catch a bus too?

This is so uncannily true! I used to do this almost everyday when I used to travel by bus!

Posted via email from Aditya's Blog

25 Creative Business Cards

A business card can be something which is very simple and just has your contact details. But if you really want to get noticed and want people to remember you for a long time. You have got to get your card made like one of these 25. They are really eye catching and it you will surely remember the person who gives you one of these.

Posted via email from Aditya's Blog

Wednesday 13 January, 2010

Most creative logos from 2009

We have learnt a lot in theory about what a logo is and how it is important. One can go into further detail of designing a logo and what aspects of a logo are important and vital to attract maximum attention. 

Below are a few of the most creative logos from 2009 compiled by CreativeFan. You have to view their full list of 20 logos! Just click here.

Posted via email from Aditya's Blog

Tuesday 12 January, 2010

The new mother of invention

Everyone knows that necessity is the mother of invention. We have been told this since the time we were in school.

But, I think this has changed in the past few decades. Necessity no more is the mother of invention. Invention has been adopted by none other than good old curiosity. So at present, Ms. C is the mother of invention. Or if we go by what Jason Mraz says, then it is Mr. Curiosity; but then it would be the father.

Moving on, till the time that all the now basic things were being invented, it was necessity that drove the wheels of invention. We needed electricity, we needed faster means of transportation, we needed the gas stove, we needed the safety match-stick and many many more things. But did the guy who designed the iPod or the color printer or even the cordless phone need any of those. He was just curious about what the possibilities of stretching the use of a certain technology beyond what was envisioned for it by others are.

Curiosity to find out how much the boundaries of possibilities can be pushed. Curiosity to find out what happens when the supposed wrong buttons are pushed. Even the curiosity to google something just because it is bothering you too much. Being insanely curious is a gift I believe. 

In a knowledge economy, curiosity is going to be the most important driver of growth. The country, the organisation, the department, or even the team with the most number of curious individuals is going to succeed.

Albert Einstein once said:

I do not have any special talents, I am just passionately curious

How curious are you?

Posted via email from Aditya's Blog

Friday 8 January, 2010

Using FB to create awareness

So today was a field day for anyone and everyone of Facebook! What with someone starting a meme about creating awareness for breast cancer.

I personally do not have any problem with this. It was quite a lot of fun while it lasted. But, I do not know how much this helped create awareness amongst the educated females between the age of 15 and 40 who usually use facebook regularly who are already supposed to know. I just hope it helped the cause more than it helped the guys. Not a bad idea for sure.

In fact, I would like to take this idea further and create awareness of a more serious problem. This might not kill a lot of people, but it can sure cause a lot of pain in the ass - quite literally. I am talking about digestive problems. So, all guys will now post the last thing that they ate or are currently eating as their FB status.

I know you would be saying that I am trying to make a joke out of a serious effort to create some awareness for a serious illness. But, am I not also creating awareness by making fun of it. If awareness is all that needs to be created, then this surely could have been executed in a better way! Instead of just telling people about the color of your undergarment, why not also post a link to a site which talks about breast cancer? I mean, it takes a lot of effort to post the color of your undergarment to your 300 odd friends. It is a personal thing of course. But now that people have done it, why be so discreet about the whole thing? I think everyone should have posted nothing but 'Breast Cancer' with a link! It is much less fun, but it surely will work better!

Ohh and finally, here is my effort to create awareness. Visit this link to know more about this serious illness. You don't need to disclose anything to me.

Posted via email from Aditya's Blog

Monday 4 January, 2010

Funny moments with the Madrid boys

Not the best edited video and you have to understand spanish for most of the parts, but it is still funny for a fan!

Hat tip: Adam Bader

Posted via web from Aditya's Blog

Real Madrid's best goals this season in Champions League

This is what you get when you have the best midfield in the world!

Sheer brilliance!

Posted via web from Real Madrid

Sunday 3 January, 2010

Real Madrid's best goals this season in La Liga

Some Serious Class in here!

Hat tip: Adam Bader

Posted via web from Real Madrid

Riding the 108-km-long wave of NYE

"So what you doing?"

This is the most asked question in the last week of every year. Everyone is trying to make plans and trying to make sure they are doing something. But, everyone is also running out of ideas and they want to do something with most of their friends around. The trouble with this is however, that most of their friends also have been asked the same question and even they want to do something with most of their friends. This creates a problem.

As is usually the case with everyone, you will also have different sets of friends. And you friends will have their own different sets of friends. And so on and so forth. Now, some people prefer one particular set over another, and some people particular people from each set over the entire lot. So it becomes difficult to make a NYE plan which involve all your close friends, friends who matter, friends who have brought any amount of happiness in your life. The problem is compounded by the fact that each of these particular friend would have their own set of plans with their special people. After all, you cannot figure in all of those plans!

A few days back, as I was on my way home from college on my bike, I was loving the weather. It was cold already and there was a steady cross-wind blowing, making it an even colder night. That is when I thought that I should ride my bike in this weather just for the heck of it. Why not go for a ride somewhere? But with placements and all, it seemed quite impossible right now. That is when the idea hit me.

So come NYE, I made frantic last minute calls to a few of my friends, trying to figure out where they would be that night. It was already 7 PM and I was still in college, dressed up in a coat and tie. I hurriedly made up my mind and left for home. The journey back home gave me some time to figure out my plan for that night. I decided I would try and visit as many friends as possible, depending on where they are having fun with their own set of friends. The following locations were decided upon: Ghatkopar, Goregaon, Andheri (W), Andheri (E), Khar, Wadala, Lower Parel and Marine Drive. Quite ambitious I thought if I wanted to make it to all these places and meet people and be with them long enough for it to not look rude.

After a quick shower and packing my camera, headphones, a book, water and the phone charger I left home at 9 PM. My first stop was Ghatkopar to meet Kareena. She was on her way back from work and had no other plans for the night this year. So we went for a small drive in her car and had a quick dinner. This was the time that my amnesia set in and we forgot to click a picture! I was there till around 11 PM and thought that I should move or forget a few places. Next stop was Goregaon, to meet Sonia. I called her to ask her whereabouts once I reached Andheri and she told me that she didn't think she could meet me. Disappointed, I called Sudeshna who was supposed to be in Andheri (W). She said she is in East at a restaurant called FireBowl. So off I went and found a small quite restaurant serving chinese food to Rohan, Sudeshna and her friend Priyanka. It was already 11.40 and I knew I will be with them at midnight. I didn't mind it! That was the best part, it would not matter where I was at midnight! They were all my closest friends. This time I did not forget the camera! 

This done, Sudy and Piyu had planned a night in the house and Rohan was to go to a friend's party in Mahalaxmi. So we guys had to run some errands for the girl's night. Off we went to get chips, breezers and something else I don't remember right now. After dropping off Rohan to Jogeshwari station, I called Aksha to ask the directions to her party. It was in Andheri (E) and once I reached there, I realised the contrasting party I was going to. Blaring music, dancing people, UV lights and flowing booze. It took me some time to realise where I was and happened to meet Priyanka (not the earlier one, this one's my friend from Jai Hind) too. Danced on Dhan Ta Na and decided I should make a move to the next stop. It was already 1 and I realised Khar was not possible now. Aarti would never meet me this late. She told me I was right and she could not meet me. Next stop, Wadala.

Wadala was the place where Vikas was staying for the night and on my way there, I called him 23 times for him to not take my call. Another place crossed from the list. Off to Hard Rock Cafe then, quite a few people from my college were supposed to be there. Once, I got there, it was more like High Rock Cafe. I had never seen so many drunk people at the same time. Nidhi refused to pick up my call and Sukhmani came out to meet me. As we waited for Nidhi to come out, more drunk people walked out, getting into arguments and fist fights. Then came Nidhi, quite well spirited might I add! Met them and a few more people from college and it was time for me to leave again. 

It was time to meet the Queen and her Necklace! Marine Drive it was! I rode in anticipation all the way. I entered the stretch at Chowpatty and the ride till NCPA at 3.30 AM was something else! Parked my bike and decided to take a walk on the relatively deserted Promenade. Bliss! It was 4.30 AM when I finally sat on my bike with music in my ears and me on my way back home in the other end of the city; where I finally met my sister who fed me food from her party with her friends.

That night, I had traveled 108 Kms in 8 hours, quite literally across the length and breadth of one of the most awesome cities in the world. Fortunately, there was no traffic anywhere I went and the ride was better thanks to the nip in the air. I had met quite a few of my friends and could not meet a few more of them. I had visited quite a few places and could not visit a few more. The best part was, I could choose who I wanted to be with and for how much time. And if I ever wanted some change, I could get back to myself in a jiffy - on my bike, in the cold.

I guess that was what it was all about. Spending the NYE with myself and all the favorite people, and of course this city.

Posted via email from Aditya's Blog

Saturday 2 January, 2010

Where was I at NYE?

Posted via email from Aditya's Blog

A New Year - A New Beginning?

Only people who know how my life has taken shape in the last decade, will understand fully what I am going to say in the next few lines; rest will just understand.

This decade has been the defining period of my life; and it coincided with me turning 18 at the beginning of this decade. Right from choosing a career path and then changing the path midway and finally settling down, 'assuming' that I now know what I want to do the rest of my life. This decision, turned out to be one that has not only shaped my career, but also me.

I wish I could compare the kind of person I was in 2000 and the man I am in 2009 as we would compare my pictures from then and now. And both comparisons would never cease to surprise me. I am sure this is the case with most people, but I am not really concerned with most people. For me, this past decade has given me experiences that have left its marks forever, friends that will stay forever and memories that will make me smile forever.

Every person is shaped by the experiences that they go through. With that in perspective, I have been shaped quite a lot and I am more than happy with the result of this sculpting. But I am not yet satisfied. No one can be. No one should be. 

This past year has left its indelible mark on history. This new year is a new beginning for a lot of people, a lot of organisations and a lot of countries. For me however, it is a part of the old beginning.

As I read this post, I realise that even though I am really connected to this topic, it is not the best written; it does not even have a proper flow. It only has a proper beginning, but I really can't find the middle and the end. Well, I am surely in no hurry to find them. I am loving the beginning. 

I have only just begun! :)

Happy New Year!

Posted via email from Aditya's Blog